Leverage the joy of being an expert at something that turns you on—and the magic that happens when you teach it.
Oh Entrepreneurialism, is there anything you can’t do? I love it. Few things are as rewarding as earning money doing your thing your way on your own terms. Building a...
A great story inspires your prospects and proves the point: Your product-slash-service-slash-company is pretty awesome.
The value of a relatable case study, or “client success story,” cannot be understated. If you can compel someone to see themselves in your story, you have...
The only way around deep fakes and empty promises is to show ‘em what’s real and raw.
In Ross Brand’s 100 Livestreaming & Digital Media Predictions Vol 4, me and 112 other industry people, content creators and small business owners answered the question: What lies ahead for...
From indistinguishable to instantly recognizable
The Art of Positioning is the fundamental formula that inspires Rebecca Gunter in her unique approach to creative Brand Strategy and Copywriting for entrepreneurially-spirited folks who crave relationship marketing because it nurtures a genuine...
Making a brand delicious at every bite:
We challenge you to think about branding without thinking about your logo and color palette.
We want you to forget about a logo. Push aside that PMS color. Leave those branding visuals on the laptop. Those are all additions. Branding elements help to...
How to use your Positioning Statement to seed your brand strategy.
I’ve been marching up and down the beach, beating my drum for positioning. I’m telling everyone who will listen: take the time to write a positioning statement and your marketing will flow like the chocolate in the...
“Pain points;” These two words get batted around business circles more than a shuttlecock on the first spring day.
People are always talking about how identifying “the thing” that really hurts your ideal client is “the thing” they’ll throw money at...
How to massage a non-traditional career path into the CEO’s journey.
When last we left our heroes, I showed you 5–7 areas in which you can really double down on creative content to create a more personality-driven LinkedIn profile. LinkedIn profiles aren’t meant to be a digital...
Because LinkedIn loves to do the selling for you….if you let it.
You’re living that LinkedIn life lately. Sweet. Despite its bad rap for being a bit <dry cough> dull, there’s a lot to love about LinkedIn. And while I never find myself bingeing on my LinkedIn feed, I...
What is Value?
From the very first time I first dipped my toe in the business arena, people were always schooling me: “first and foremost, bring value to the table.” It is what we mean when we talk about the rubber hitting the road, the shit hitting the fan, and boots hitting the...
