Business and brand done right. 


Wherever you want to go, whatever you want to get into, we've got a talented brand guide that will help you articulate the absolute soul of your business and bring it to life.

Deeply understand your people, explore your own uniqueness, and walk confidently into any business arena like a (pit)boss. 

See Brand Strategy Services

We do what others don’t—explore unique aspects and the lesser-seen sides of your business and champion them in a way you can market.

Explore the wildest orchards with an expert guide who brings forth the juicy fruit.


Because you’re not building your business just to sound like everybody else. 


Read some case studies


Express yourself without inhibition 


Time out! Don’t waste another minute on an identity crisis. It’s hard on your team and it’s not doing your sales any favors. You’re building a big, beautiful business and/or launching a powerful project; let’s get juicy.


Articulate and amplify your vision and vibe

Highly-sophisticated, deeply nuanced, and absolutely authentic brand and messaging strategy that builds rapport with your people by giving them something to believe in. 

Even the most fierce and fearless entrepreneurs among us can suffer an identity crisis.

Who are my people? What do they need? Who am I? What do I deliver? What makes me special, different, or The One? 
If you can’t truly answer those questions with confidence and clarity, it may be time for a brand r/evolution

Just the FAQs, ma'am

Why bother?

You don't have to take our word for it. 

Elaine Stageberg

Working on our positioning statement with Rebecca - and embracing the finished product - is among the top 5 best things I have ever done to mature, grow, and advance my business.

See more testimonials

For solo shops, service providers, and evergreen initiatives


Buy It Now 🍒

  • Rapid Transformation
  • Robust Articulation
  • Easy Application
  • 1:1 Coaching and Brand Therapy
  • Immersive Support

For teams, turnkey, and entrepreneurs on the grow


Jam Packed 🍯

  • Immersive Collaboration
  • Customer Personas and Pain Points
  • Defined Customer Journey
  • Transformative Beliefs Articulated
  • Your BrandStory
  • Core Values

For enterprise organizations and entreprenuerial activists


Let's Just Make More Pie 🥧

  • Custom Brandbook
  • Brand Strategy Roadmap
  • Mission and Vision Statements
  • Asset Assessment and Advice
  • Custom-Designed Copy Repository

See it for yourself.

📺  Watch that signature Stoned Fruit Brand Strategy come to fruition in YouTube series Business in the Raw.


Get a front row seat to entrepreneurial identity crisis, existential angst, and triumphant jubilation. Pull back the curtain on the internet’s safest co-creation space in intimate conversation and “entrepre-therapy” with some of the most maverick minds in the business arena today—building a bold brand and having the courage to live it.

Video Poster Image

Ready to talk brand and messaging strategy? 

 Pick your preferred way to talk:

[email protected]

DM Rebecca

Schedule a Discovery Call via ZOOM



Preserving the right to an inspired inbox.

Terrific testimonials

Jenn Barnabee

I had a mish-mash of ideas about what I had to offer clients and employers. Rebecca drew those ideas out of me and converted my gibberish into a captivating description of who I can help, what they need, and why I'm the one to provide it for them.
She helped me revamp my LinkedIn profile, and I immediately started getting opportunities that were exactly what I was hoping for.
I am 100% certain that her marketing and positioning expertise helped me find this success. I also appreciated her process of reading through ideas with me so she could make sure I absolutely loved them and that they were authentic for me. I felt amazing after every interaction with her. She deeply believes in what her clients have to offer and takes special time to make it the most creative, interesting, and customized experience for you.


Gill Moakes

Rebecca has positioned every single pivot/iteration of my business. But more than that, she's positioned every offer, service & program WITHIN my business too.

When I began working with Rebecca, I had no idea what positioning even was... yet, for me, it turned out to be the very thing that set the trajectory for the business I have today - the absolute manifestation of my dream business.

The process Rebecca guides you through is magical. She brings out from you how you REALLY feel about who you are, what you do, and why. Rebecca then articulates that through positioning and messaging (via her bloody crazy genius with words) to give you the strongest foundation for your business that you could possibly have.

Game changer? Pah! LIFE changer. Rebecca, thank you from the bottom of my heart for everything you've done (and continue to do) for me..

Donna Bordeaux

We've been building this business that I've known could change lives, but how do you get the words and "voice" to tell your perfect customers you even exist? That was always my struggle.

Working with Rebecca has helped us harness this vision, and she was able to put it into words.  Her ability to poke into hidden gems of our business and really pull out the passion of what we do is impressive. 

Through her positioning and messaging process, she listens and magically uses the power of words to convert them into a pathway to grow our business. 

She is a remarkable addition to our marketing team and deeply impacted my life and business.

Just the FAQs, ma'am. 

Investing in yourself isn’t for the faint of heart. There is a lot to consider. Time. Money. ROI. Seek comfort and connection on these frequently asked questions. 

And if you don't find the answer you seek, reach out.

Ping us 📧
👉 [email protected]


Positioning Applied | Positioning yourself in the marketplace is one of the most powerful ways you can develop your messaging. In order to form any kind of content strategy or marketing plan worth its salt, you need to be able to answer some key questions. 

Read it on the blog


The Power of Positioning with Rebecca Gunter” on Heads Together | Two blondes from opposite sides of the pond get into a powerful discussion about the Power of Positioning and put the “and” in brand for risk-taking, freedom-seeking entrepreneurs who refuse to settle for a 'lite' version of their dream business

Listen on the podcast


Your portal to positivity in the business arena. Vlogging the entrepreneur experience and dishing spiced advice from/for visionaries, changemakers, and free-thinkers who believe that no brand deserves to be boring.

Watch on Youtube