The world is your oyster.

One person’s journey to discover an authentic personal brand.

Get a front row seat to entrepreneurial identity crisis, existential angst, and triumphant jubilation.

Pull back the curtain on the internet’s safest co-creation space in intimate conversation and “entrepre-therapy” with some of the most maverick minds in the business arena today—building a bold brand and having the courage to live it.


📺 Premiers Tuesdays 🍒 12pm est @stonedfruit
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Season 1 | Meet Our Entrepreneur in Residence

Janine Evergreen, where you going, where you been? How on earth do you want to be seen?

Janine is on the brink of personal r/evolution. She has spent many lifetimes nurturing people, plants, and passion projects. She is insatiably curious, totally engaged, and gracious with deep intention. No matter what hand she is dealt, you best believe she’s going to do it with grace and glory. With a 9-to-5 hustle behind her, and the kids grown, it’s Janine’s turn to turn up—for herself. 

Like any great gardener, she’s taking a lay of the land and wondering, “now, what can I grow here?” 

Entrepreneurship is calling. Welcome to Season 1 | 🌻 Janine

If you’ve ever wondered how entrepreneurs “do the work” of launching—and living—a brand that feels oh-so-them (because it is) take a taste of Business in the Raw.

Read more about Janine

Have your own brand r/evolution.

12-weeks of deep 1:1 you time with Rebecca Gunter, put through the exact same paces as Janine. When we're done, you'll have more self-belief, clarity, and confidence than you can shake a stick at. 

Fangrrrls welcome.

Tag yourself for anything/everything related to Business in the Raw...because bitches get shit done. 

We believe that everyone preserves the right to an inspired inbox. We will never share your data.

Meet your Host | Rebecca Gunter

For the entrepreneurially-spirited, the wildly creative, and the tenaciously talented.

Stop. Don’t waste another minute in an identity crisis. Rebecca Gunter brings the compassionate collaboration, radical self-belief, and immersive support to help you muster the courage to express on your value and vibe without inhibition.

She is the transformative coach, entrepre-therapist, and copy co-creator that delivers business accelerators from brand angst and positioning paralysis and gives them the
🎯 words/ideas to market themselves authentically. 

Connect with Rebecca on LinkedIn


Immerse yourself in oodles of added content and other amuse bouche.

📺 Explore the Business in the Raw Playlist on YouTube

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Every week | Thursdays at high noon Eastern, 11am Central, 9am Pacific on YouTube and LinkedIn

You're watching the show about building the show you're watching right now. |  Make mine meta.


Meet Renegade Serenade

Add your voice to the zeitgeist.

Because dissent with intent is time well spent.

ISO Disruptors, mavericks, and upsetters of the apple cart for a book and companion podcast to tell their stories of smashing the status quo. 

Apply to be a part of this project